Dr. Adam Goodcoff, an emergency medicine physician, knows of what he speaks: He was a medical influencer before he founded MedFluencers, a firm designed to leverage the marketing power of medical professionals with social skills. The company doesn’t want to work with traditional influencers (read: those with astronomical follower counts) so much as it does individuals who have “very specific skill sets and training backgrounds, who have very specific niche audiences that are difficult to connect with,” he told MM+M earlier this year. The company has already scored Abbott, xCures and Eko Health as clients.

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