MedTrix understands how to wield the power of health tech with a sophistication that few brand-new agencies can match. In 2022, the company created a suite of immersive apps for Microsoft’s HoloLens 2, one of which allowed plastic surgeons to collaborate on holographic cadaveric dissection. AbbVie (for Skyrizi and Venclexta), Dendreon (for Provenge) and Blueprint Medicines (for Gavreto) have signed on as clients in recent months, joining a roster that already included assignments from Merck, Boehringer Ingelheim and Novartis.
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From the June 01, 2023 Issue of MM+M - Medical Marketing and Media
