Unlike most of this year’s Ones to Watch honorees, the Cambridge, Massachusetts-based PJA has been in business for quite some time: The company initially set up shop in 1988. Its health business surged in 2022, with assignments for Takeda, CareAcademy and CSafe Global joining work from roster mainstays Bluebird Bio, Quest Diagnostics and Acadia Pharmaceuticals. The agency is becoming a partner of choice for companies hoping to reach professional audiences across a range of digital channels.

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