Why the drugmaker’s partnership with a YouTube star is still getting hits.
GSK yanks bid for Pfizer consumer health business; Latest government spending bill includes more for FDA; Chantix fails teen study.
Schirmer previously led McCann Global Health as president for nearly five years.
The council, made up of seasoned pharma execs, will function as consultants to rbb’s health clients and health team.
The research will also cover topics including disease awareness ads.
Pfizer persuades Read to stay another year; House GOP to take another crack at “right to try”; Lundbeck plans to acquire Prexton Therapeutics.
She was one of the firm’s original staffers in 2013.
The NY-based shop is known as BX: Brand Experience Design Group.
Mesara previously worked in communications for pharma companies AbbVie, Abbott, and Pfizer.
The pharmaceutical company is undergoing a global restructuring as it relaunches its brand in the U.S. and Canada.
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