Charles Benaiah, Watzan

Most recent articles by Charles Benaiah, Watzan

How To Make A Doctor Happy: Take Away the Brand Message in a Drug Ad

February 14, 2017

6:15 pm

The presumption is Dr. A saw ad B, clicked on it, went to the site and within C time, prescribed product D.

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Charles Benaiah, Watzan

Most recent articles by Charles Benaiah, Watzan

How To Make A Doctor Happy: Take Away the Brand Message in a Drug Ad

MM+M Pinnacle Awards 2024

From Our Partners

Partner Content

HUB services, patient engagement, and specialty pharmacy: One patient support ecosystem with three core components

Partner Content

Omnichannel activation without omniburden

Partner Content

Taking a patient-centric approach to privacy

Partner Content

Living brands: How to build brands in the age of omnichannel