The pitch process can be tedious for both sides of the dating game. Follow these steps to ensure you give your agency candidates the best chance of success and start your marriage from a position of trust.
When developing a launch strategy, it is vital that you spend more time asking questions and listening to your target physicians’ current beliefs, not just about Product X or Product Y, but about treatment of the disease in question.
6 survival tips for brand managers in MLR meetings
If you want to avoid becoming a reviewer’s lunch, prepare thoroughly for your medical/legal/regulatory meeting. Everyone will be happier and your promotional materials will be approved with a minimum of indigestion.
