Dawn Hastings, Dudnyk

Most recent articles by Dawn Hastings, Dudnyk

6 campaigns using real patients as advocates for orphan drugs

May 3, 2018

11:00 am

Dawn Hastings, associate creative director, Dudnyk, says using patients in campaigns for orphan drugs makes a brand’s audience feel obligated to act.

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Dawn Hastings, Dudnyk

Most recent articles by Dawn Hastings, Dudnyk

6 campaigns using real patients as advocates for orphan drugs

The MM+M Media Summit

From Our Partners

Partner Content

Thought leadership: The key to connecting with healthcare decision-makers

Partner Content

Empowered engagement: How audience-centric strategies drive healthcare marketing success

Partner Content

Will pharma finally reach out to minorities before the government forces their hand?

Partner Content

3 reasons the point of care is key for improving medication adherence

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