Dawn Hastings, Dudnyk

Most recent articles by Dawn Hastings, Dudnyk

6 campaigns using real patients as advocates for orphan drugs

May 3, 2018

11:00 am

Dawn Hastings, associate creative director, Dudnyk, says using patients in campaigns for orphan drugs makes a brand’s audience feel obligated to act.

From Our Partners

Partner Content

The Pitfalls of Data-Driven Planning

As many marketers begin planning for 2022, John Gardner and Kamala Prince from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022.

Partner Content

MM+M Podcast with Ashfield Health

When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time.

Partner Content

How to target your marketing messages in a post-cookie world

By late 2023, third-party cookies won’t work in most browsers. Electronic health record point-of-care digital marketing gives you an alternative way to target approved messaging to your desired audience.

Partner Content

The MM+M Podcast with Pleio

Pleio is the leader in human-centered patient support. By building rapport in a collaborative environment, using artfully scripted patient-focused conversations supported by digital outreach — patients feel motivated and empowered — leading to positive health choices.

HAYMARKET MARKETING COMMUNICATIONS:

HAYMARKET MARKETING COMMUNICATIONS:

Quick Links

Dawn Hastings, Dudnyk

Most recent articles by Dawn Hastings, Dudnyk

6 campaigns using real patients as advocates for orphan drugs

Culture drives the company

From Our Partners

Partner Content

The Pitfalls of Data-Driven Planning

Partner Content

MM+M Podcast with Ashfield Health

Partner Content

How to target your marketing messages in a post-cookie world

Partner Content

The MM+M Podcast with Pleio

Thank you for accessing MM+M.