Reports that Interpublic Group may be looking to acquire US data company Acxiom’s marketing solutions business for a reported $2.2bn (£1.67bn) indicates a possible doubling down on data among the agency groups, analysts at Liberum said.
Aline Santos: there is lot of diversity talk at Cannes but not much action
Unilever’s diversity and inclusion chief Aline Santos has criticized the industry for a lack of action but welcomed the accountability that has come with a spotlight being shone on the issues.
‘Will Marcel replace creatives?’: Sadoun faces deluge of questions from Publicis staff and clients
Just after the launch of Marcel, Publicis chief executive Arthur Sadoun was bombarded with questions from a packed room of clients, staff, and journalists.
One-word answers with Publicis Groupe chairman Maurice Lévy
The former Publicis Groupe chief executive provides a word of advice (literally) to Sir Martin Sorrell on life “post-CEO”, as well as the right time to retire and life with a beard.
Despite the US Congress’s lack of insight into Facebook’s operations, Mark Zuckerberg’s handling of the situation seems to have restored investor confidence in the company.
Michael Roth: business change requires financial incentives and holding people accountable
Interpublic Group chairman and chief executive told Advertising Week Europe how he managed to turn an “all white, all male” company into one with 54% female leadership.
Global adspend growth to accelerate to 4.7% in ‘stellar’ 2018
Facebook’s decision to reprioritise its news feed to favour “social interactions” over other forms of content may please its users but will be challenging for brands.
AI Deciphered: Discovering the Potential for Marketers and Communicators