Facebook has formally outlined is advertising policies to its users but the industry feels the internet giant is offloading responsibility instead of stepping up.
P&G slashed the number of sites it ran ads on by nearly 70% after YouTube brand safety scandal
In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.
Analysts agree with WPP that threat from consultancies has been ‘overhyped’
A leaked email chain shows that WPP intends to withdraw from Ascential’s Eurobest awards in London and is in discussions with the organizer about Cannes Lions.
One-quarter of global marketers report digital ads next to extremist content
Some of the world’s marketers have reported specific examples of where their digital advertising appeared alongside offensive and compromising content.
Is your brand’s voice, male, female, human or mineral?
Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they’ve created, while Snapchat and Instagram have launched stories updates.
