Unilever’s sustainability efforts have been ‘spread too thinly’ in recent years, so it will stop ‘force-fitting’ brand purpose across its entire portfolio, according to chief executive Hein Schumacher.
How much of a threat does Google’s latest update pose to PR?
Google’s recently announced ‘helpful content update’ will prioritize search results that provide ‘unique, authentic information’ to readers over SEO-optimised content.
Will brands ‘trade down,’ financially, to PR as recession bites?
With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.
