My friend and former colleague, the late Steve Gross, was having dinner one night with the head of rheumatology from a major teaching hospital. The doctor asked Steve if he knew the “Five Rules for Success.”
Talk about a confluence of events. In just 10 days, three major threats to medical communications came to a head. And for once, our side won or made significant progress on all three: CME, DTC and the continued use of prescribing information.
If the recent special communication published in JAMA by a disaffected group of Ivory Tower physicians is any indication, we don’t have to travel to Baghdad or Kabul to experience Samuel Huntington’s “Clash of Civilizations”—we’ve got our very own going on right here at home, says Harry Sweeney
