Joann Whitcher

Most recent articles by Joann Whitcher

From Me to We: Rethinking health perceptions in the age of COVID-19
From Me to We: Rethinking health perceptions in the age of COVID-19
Joann Whitcher
May 13, 2020
5:00 am

On May 20, Hearst Magazines will share the learnings of its vanguard study, as part of its inaugural Health & Wellness Summit, a free, hour-long virtual event for marketing and advertising professionals looking to reach and engage today’s health consumer.

Evidence-based patient access programs
Evidence-based patient access programs
Joann Whitcher
May 10, 2018
4:50 pm

At the Asembia Specialty Pharma summit, speakers described a healthcare ecosystem in which specialty products will represent nearly half of all drug spending.

Speaker bureaus must change to stay relevant, experts say
Speaker bureaus must change to stay relevant, experts say
Joann Whitcher
November 1, 2017
11:00 am

To remain relevant, speakers bureaus must evolve to a strategic marketing tactic with personalized messaging to the customer.

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