Ad Council Edge, the organization’s new strategic consultancy, helped produce the initiative.
The campaign includes support from artists Aminé, Hayley Kiyoko, Christina Perri and Lindsey Stirling.
The U.S. surgeon general declared last year that youth e-cigarette use is officially an epidemic.
Publicis’ recently acquired Epsilon played a key role in the pitch.
The social network teamed up with The Partnership for Drug Free Kids + Center on Addiction.
Less than 2% of attendees are people of color or from underrepresented communities.
Agency veteran Lauren Crampsie will take on the role of NY and New Jersey president.
“The best creative ideas come from strong agency brands,” said the Interpublic CEO.
The acquisition puts a renewed emphasis on creativity in marketing, industry experts say.
Penn’s Stagwell Group fund invested $100 million in the debt-ridden holding company.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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