A few months ago, we started a discussion about how children’s hospitals needed to sharpen the definition of their target audience. Eighty-three percent of moms are Millennials who expect a different brand experience, which means not all moms consume information the same way. To target the entire mommy population, you need a more focused strategy.…
To Expand Their Appeal, Children’s Hospitals Need to Sharpen Their Focus
To find stability, children’s hospitals must offer value to today’s more empowered healthcare consumers. This requires building strong relationships with moms—specifically millennial moms.
