Many of the characters we are now meeting do not appear to be directed at a patient insight or purposefully used to de-stigmatize a disease.
Let clients pick and choose based on best-in-class expertise, as opposed to ‘one-stop shopping.’
To meet new demands, many companies are restructuring—and need agencies who are doing the same. So for healthcare communications companies, the message is clear: adapt or die.
He had a way with words. Anyone who knew him would tell you that.
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