MM&M and PRWeek staff, Author at MM&M - Medical Marketing and Media

MM&M and PRWeek staff

Most recent articles by MM&M and PRWeek staff

Health Influencer 50: No. 7

7. Dr. Jessica Mega, CMO, Verily Dr. Jessica Mega, is one of a string of top-notch scientists and physicians who decamped for Mountain View, California-based Alphabet and its life-sciences company, Verily (formerly Google Life Sciences). Google epitomizes Silicon Valley’s headfirst dive into healthcare, and Mega per­son­ifies what makes its nontraditionalist approach so compelling: building strong cross-functional…

Health Influencer 50: No. 8

8. Laura Schoen, president, global healthcare practice and chair, Latin America, Weber Shandwick By Andy Polansky, CEO, Weber Shandwick Laura Schoen defines what it means to be passionate about making people’s lives better. Her passion for health and working with clients to create patient-centric strategies is far-reaching — whether empowering consumers with the knowledge of…

Health Influencer 50: No. 9

9. Kym White, global chair for health sector, Edelman By Helena Foulkes, EVP, CVS Health and president, CVS Pharmacy Kym White has the insight, passion, curiosity, and drive that define a true health influencer in PR. When our company, then CVS Caremark, began serious discussions about announcing that we would eliminate the sale of cigarettes…

Health Influencer 50: No. 10

10. Andrew Mackenzie, chief marketing officer, employer and individual, UnitedHealthcare Patients and providers generally don’t find a lot to laugh about in their dealings with gargantuan insurers. And yet even the stoniest-faced cynics acknowledge UnitedHealthcare scored a rare industry win with Way In, a campaign launched last year that attempts to demystify and humanize a…

Health Influencer 50: No. 1

1. Deborah DiSanzo, GM, IBM Watson Health It’s no surprise the big data revolution has been embraced by the healthcare industry, with demand driven by the move away from a fee-for-service reimbursement model and the arrival of promising new technologies. But the demand started off in a relative vacuum and tech giants such as IBM are…

Health Influencer 50: No. 2

2. Alison Lewis, Global chief marketing officer, consumer sector, Johnson & Johnson Alison Lewis stepped into uncharted territory in fall 2013 when she became the first global CMO for the consumer­facing business of pharmaceutical blue-chip Johnson & Johnson. Despite the company’s reputation successes and failures, Lewis hasn’t been afraid to add her own stamp. She spearheaded…

Health Influencer 50: No. 3

3. Sally Susman, EVP, corporate affairs, Pfizer By Albert Bourla, Group president, Pfizer Innovative Health “Inspirational,” “values-driven,” and “phenomenal partner” are just a few words that describe Sally. She brings unique ideas forward, forging relationships with allies and perceived adversaries, to create impactful health solutions. When I met Sally, she shared a piece of advice: “Remember,…

Health Influencer 50: No. 4

4. Dr. Steve Miller, CMO, Express Scripts When you meet him in person, Steve Miller, chief medical officer at Express Scripts, the nation’s largest pharmacy benefits manager, is as nice as pie. He is Midwestern polite and uses examples that make it easy for his listeners to understand the complex topics he is talking about.…

Health Influencer 50: No. 5

5. Matt Giegerich, chairman and CEO, Ogilvy CommonHealth Worldwide Matt Giegerich — the head of WPP-owned Ogilvy CommonHealth — leads the largest healthcare agency there,  with a staff of around 820 and revenue of $157 million by MM&M estimates. But, according to our most recent profile of his agency, Giegerich is trying to reframe his agency’s…