5. Matt Giegerich, chairman and CEO, Ogilvy CommonHealth Worldwide
Matt Giegerich — the head of WPP-owned Ogilvy CommonHealth — leads the largest healthcare agency there, with a staff of around 820 and revenue of $157 million by MM&M estimates.
But, according to our most recent profile of his agency, Giegerich is trying to reframe his agency’s behemoth size and showcase its nimbleness.
Earlier this year, Ogilvy launched an agency offshoot — Nano — that is meant to combine the speed of a startup backed by the breadth of resources available within the network. Giegerich told MM&M in July that part of the agency’s mindset going forward is about “understanding the whole [healthcare] ecosystem.”
He has spearheaded his agency’s efforts in that regard, trying to expand the kinds of information available to sales forces and break down segmentation among providers, a good example being Ogilvy’s partnership with Medikly, a cloud-based physician-profiling platform that constantly adds new sources of information.
“It offers an almost-endless possibility of getting deeper and deeper behavioral and attitudinal insights to individual physicians and it’s uploaded to the cloud, so it’s accessible in real time for any kind of strategic query,” he said.