November 01, 2016 - MM&M - Medical Marketing and Media

Print Issue: November 01, 2016

Health Influencer 50: No. 1

1. Deborah DiSanzo, GM, IBM Watson Health It’s no surprise the big data revolution has been embraced by the healthcare industry, with demand driven by the move away from a fee-for-service reimbursement model and the arrival of promising new technologies. But the demand started off in a relative vacuum and tech giants such as IBM are…

Health Influencer 50: No. 2

2. Alison Lewis, Global chief marketing officer, consumer sector, Johnson & Johnson Alison Lewis stepped into uncharted territory in fall 2013 when she became the first global CMO for the consumer­facing business of pharmaceutical blue-chip Johnson & Johnson. Despite the company’s reputation successes and failures, Lewis hasn’t been afraid to add her own stamp. She spearheaded…

Health Influencer 50: No. 3

3. Sally Susman, EVP, corporate affairs, Pfizer By Albert Bourla, Group president, Pfizer Innovative Health “Inspirational,” “values-driven,” and “phenomenal partner” are just a few words that describe Sally. She brings unique ideas forward, forging relationships with allies and perceived adversaries, to create impactful health solutions. When I met Sally, she shared a piece of advice: “Remember,…

Health Influencer 50: No. 4

4. Dr. Steve Miller, CMO, Express Scripts When you meet him in person, Steve Miller, chief medical officer at Express Scripts, the nation’s largest pharmacy benefits manager, is as nice as pie. He is Midwestern polite and uses examples that make it easy for his listeners to understand the complex topics he is talking about.…

Health Influencer 50: No. 5

5. Matt Giegerich, chairman and CEO, Ogilvy CommonHealth Worldwide Matt Giegerich — the head of WPP-owned Ogilvy CommonHealth — leads the largest healthcare agency there,  with a staff of around 820 and revenue of $157 million by MM&M estimates. But, according to our most recent profile of his agency, Giegerich is trying to reframe his agency’s…