November 01, 2016 - MM&M - Medical Marketing and Media

Print Issue: November 01, 2016

Health Influencer 50: No. 1

1. Deborah DiSanzo, GM, IBM Watson Health It’s no surprise the big data revolution has been embraced by the healthcare industry, with demand driven by the move away from a fee-for-service reimbursement model and the arrival of promising new technologies. But the demand started off in a relative vacuum and tech giants such as IBM are…

Health Influencer 50: No. 2

2. Alison Lewis, Global chief marketing officer, consumer sector, Johnson & Johnson Alison Lewis stepped into uncharted territory in fall 2013 when she became the first global CMO for the consumer­facing business of pharmaceutical blue-chip Johnson & Johnson. Despite the company’s reputation successes and failures, Lewis hasn’t been afraid to add her own stamp. She spearheaded…