When we put out an ask for commentary on the industry’s likely path in the year ahead, we received loads of smart, thoughtful responses from members of the agency world. Here’s a sampling of the hottest takes.
MM+M’s call for thoughts on the year ahead elicited responses from a range of the industry’s most essential technology, data, branding and health-media firms. Here’s a compilation of the most thoughtful commentary.
Leaders from venerable pharma companies, advocacy groups and life sciences organizations peer into the crystal ball ahead of the calendar’s turn to 2024.
We asked you to share some thoughts on what the year ahead will bring for the medical marketing business, and you responded in a big way. Here’s the first of four compilations of your predictions.
Jack O’Brien interviews Saatchi & Saatchi Wellness global CCO Kathy Delaney about the creative “sea change” needed to find and fix health inequities, plus policy updates and our Trends segment.
See the healthcare-related months, observances for 2024