After an in house overhaul during 2014 — replete with a new agency name — PulseCX forged ahead in during 2015. The reinvention of the Pennsylvania-based firm mirrored an industry shift to embrace customer experience marketing and kick the antiquated feature/benefit selling approach to the curb. The shop’s new focus on transforming communications in the…
As it has over the course of the last half decade or so, W2O Group pressed forward with its transition from a PR-oriented operation to one sophisticated in its data-mining and analytics offerings. Not surprisingly, given the intensity and enthusiasm with which W2O has pursued this mission, solid results have followed: The company reports that…
Area 23 bores easily, it seems. After a few consecutive years of 25% growth, executives at the New York City– based firm decided to up the ante by setting their sights on a 35% year-over-year revenue burst in 2015. The result? Area 23’s best year yet. Execs like the view from the $57 million revenue…
Despite a handful of client challenges that hit at the mid-year point, Sudler & Hennessey closed out 2015 north of $100 million in revenue, essentially matching its 2014 performance. But even as it dealt with those challenges, the company was busy expanding its already-huge footprint with a smattering of key acquisitions, refocusing its deliverables and…
Nothing was dull in 2015 for Philadelphia-based Calcium. The wrong kind of fireworks went off in June when holding company Star Group Communications shuttered its doors, leaving executives questioning the agency’s future. But CEO Steven Michaelson didn’t wallow in the decision. He and the agency’s chief strategy officer, Judy Capano — now partner — picked…
In 2005 Centron opened its doors when two industry veterans took a long work relationship to the next level. Fast–forward 10 years and the then-fledgling shop has evolved into a full-fledged agency, esteemed by clients and peers alike. Led by president and CEO Marcia McLaughlin and cofounder Michael Metelenis, the agency is ready for its…
With the spotlight fixed on the market-access arena, Entrée is enjoying a bit of a moment. As pharma manufacturers increasingly search for vehicles to help patients access healthcare, Entrée’s longtime focus on access and reimbursement shines. Managing partner and executive creative director Nina Manasan Greenberg says that focus isn’t just about getting brands access, but…