Fingerpaint founder Ed Mitzen knows a thing or two about launching a successful marketing agency — and it seems that his latest endeavor has taken flight. Coming off a self-described transition year, the Saratoga Springs, New York–based agency’s business is set to surge in 2016. Fingerpaint’s 2015 revenue inched up from $20.3 million in 2014…
Snapped up by Precision Medicine Group in May 2015, Precisioneffect — the agency formerly known as LehmanMillet — managed to avoid the identity issues that accompany a change in corporate parentage. Indeed, with a solid and growing client list, an established team, and a pair of bustling offices in biotech hotbeds, the firm hasn’t missed…
The images are remarkable: an eye-catching school of goldfish making their way through a sheet-white rendition of a patient’s heart and blood vessels. Courtesy of the grand old medium of TV, those images — a central component in the memorable DTC campaign for Boehringer Ingelheim’s atrial fibrillation drug Pradaxa — were beamed into living rooms…
Making good on a promise announced two years ago, growth continued to be the name of the game for Natrel in 2015. The Parsippany, New Jersey–based independent agency more than doubled headcount, nearly doubled revenue, and moved into newly expanded workspace. To hear founder David Nakamura tell it, snagging the global AOR assignment for Boehringer…
Even as Gilead prepares to launch a third hepatitis-C product, drugs offering better antimicrobial resistance are angling for their own moments in the spotlight.
Drugmakers renew interest in antibiotic development