Susan Schwartz McDonald

Most recent articles by Susan Schwartz McDonald

Vantage Point: Fixing What’s Broken in Pharma

February 1, 2012

5:00 am

A survey shows that many leaders think “the current commercial pharmaceutical model is broken”

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The evolution of patient needs and rising consumer expectations are shaping a new era in healthcare — one that calls for a paradigm shift in the pharmaceutical industry's approach to patient support.

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Omnichannel activation without omniburden

Explore solutions for practically implementing omnichannel approaches into your go-to-market activation.

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Susan Schwartz McDonald

Most recent articles by Susan Schwartz McDonald

Vantage Point: Fixing What’s Broken in Pharma

MM+M Pinnacle Awards 2024

From Our Partners

Partner Content

Prioritizing audience quality and contextual environment in POC marketing

Partner Content

Want to better engage patients with complex diagnoses? Embrace digital.

Partner Content

HUB services, patient engagement, and specialty pharmacy: One patient support ecosystem with three core components

Partner Content

Omnichannel activation without omniburden