Elevate Healthcare’s successful first full year providing early stage counsel to companies launching specialty products might not even be managing partner Lorna Weir’s best accomplishment in 2016.
Calcium is bigger now in terms of revenue and staffers than when founder and CEO Steven Michaelson’s first agency, Wishbone, was acquired by Rosetta in late 2009.
Platinum Award: Outstanding Contribution to Healthcare in 2016
Before Dr. Hanna-Attisha gathered the blood sample data, city and state officials had routinely denied there was a problem with the water in Flint, Michigan.
The OTC launch of Flonase helped drive $294 million in sales, an 80% repeat purchase rate, and 11.4% of the brand dollar share in the adult allergy remedies category (the goal was 7.3%).
Klick Ideas Exchange united leading CEOs and high-level executives of biotech and pharmaceutical companies, thought leaders, and other industry influencers to explore issues that are shaping the future of healthcare.
The core campaign concept of Sister Pact — making a pact with a friend to get a mammogram — taps into existing trusted relationships to drive both awareness and participation.
To break through and drive a high level of physician interaction, Havas Life Metro and Genentech created an interactive self-guided digital storytelling experience to explain the unique mechanism of action of Gazyva.