Loren Riegelhaupt also leads the agency’s healthcare work.
The government agency is looking for firms to continue work started in 2014 with several add-ons.
The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.
The push was put on hold last month after HHS Secretary Alex Azar called for its review.
The WPP firm is also building out a D&I team.
Heinrich is a veteran of Edelman’s Chicago office.
Andrew Schirmer, who co-led Ogilvy Health alongside Cronin, is leaving the network.
The work includes promotion of the influenza vaccine and some crisis work.
The state’s Department of Health confirmed Rally’s win of the account.
The firm also hired Gregg Trueman to build its West Coast presence.
Get the most out of
Register for free and enjoy unlimited access to:
