Thomas Tseng

Most recent articles by Thomas Tseng

Vantage Point: multicultural marketing

Thomas Tseng

May 1, 2012

4:00 am

When it comes to multicultural marketing, a patient-centered focus is still an evolving, nascent notion in pharma

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Prioritizing audience quality and contextual environment in POC marketing

Despite the growing popularity of POC marketing via EHR platforms, this channel remains highly fragmented. For omnichannel marketers, that fragmentation can represent challenges in finding scale, transparency, and uniformity in targeting and performance reporting.

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Want to better engage patients with complex diagnoses? Embrace digital.

Patients often struggle to find specialist care, delaying needed treatment. Digital tools can help.

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HUB services, patient engagement, and specialty pharmacy: One patient support ecosystem with three core components

The evolution of patient needs and rising consumer expectations are shaping a new era in healthcare — one that calls for a paradigm shift in the pharmaceutical industry's approach to patient support.

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Omnichannel activation without omniburden

Explore solutions for practically implementing omnichannel approaches into your go-to-market activation.

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Thomas Tseng

Most recent articles by Thomas Tseng

Vantage Point: multicultural marketing

MM+M Pinnacle Awards 2024

From Our Partners

Partner Content

Prioritizing audience quality and contextual environment in POC marketing

Partner Content

Want to better engage patients with complex diagnoses? Embrace digital.

Partner Content

HUB services, patient engagement, and specialty pharmacy: One patient support ecosystem with three core components

Partner Content

Omnichannel activation without omniburden