Wendy White

Most recent articles by Wendy White

Rare-Disease Precision Marketing Follows Precision Medicine
Rare-Disease Precision Marketing Follows Precision Medicine
Wendy White
December 1, 2015
3:00 pm

There is another revolution that is waiting to happen: one in how we get orphan drugs to patients who need them and help them stay on track with treatment.

Five things big pharma can learn from the rare-disease community
Five things big pharma can learn from the rare-disease community
Wendy White
February 28, 2014
1:00 pm

Incentives aren’t the only reason orphan drugs are a success. More important are the lessons companies have learned about patients, social media and support.

For web success, be a micro-targeting manager
For web success, be a micro-targeting manager
Wendy White
November 1, 2011
4:00 am

Marketers can acquire critical knowledge by identifying keywords that align with relevant issues

Moms on the front line
Moms on the front line
Wendy White
April 15, 2011
4:00 am

On Feb. 28, more than 30 countries across the world observed Rare Disease Day.

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