Biopharma consultancy Campbell Alliance launched a market research and analytics group, one that could pose a threat to traditional MR firms.
The subsidiary, called Encuity Research, will be led by Campbell veteran Michael Turner.
It combines three components: SDI Health promotional and medical audit businesses that the consulting firm’s parent, inVentiv Health, bought from IMS Health; service lines that came to Campbell after it was bought by inVentiv in 2011—RapidRecall (message effectiveness), Metropolitan Area Promotional Audit (syndicated audits of promotional activity), VisionCare (contact-lens market data), as well as a custom KOL mapping service; and Campbell’s custom MR capability to support consulting projects.
From the May 01, 2012 Issue of MM+M - Medical Marketing and Media
