GSK ranks seventh among national advertisers
With ad spend of $2.4 billion, GSK placed just behind Ford and ahead of Walt Disney, moving up from ninth-largest in 2005. J&J, last year's No. 4 advertiser, slipped in the ranking to place ninth – still beating out the likes of Unilever, Toyota and Sony. Further down the list were clustered Pfizer, at 31, with $1.1 billion in ad spend, and Wyeth (33), Novartis (36), Merck (38), AstraZeneca (40) and Schering-Plough (42), all in the neighborhood of $1 billion.
The survey covered TV, magazine, newspaper, outdoor, radio and internet advertising. Perennial No. 1 P&G weighed in at $4.8 billion in measured media.