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Jennifer Aniston – and Jennifer Aniston – talk insomnia
Jennifer Aniston – and Jennifer Aniston – talk insomnia
John Newton
January 24, 2022
4:28 pm

In Seize the Night and Day, a campaign by Quviviq maker Idorsia, Aniston and a doppelganger discuss the deleterious effects of prolonged sleeplessness.

MM+M Podcast 1.11.22: Medical ad man David Chapman reflects
MM+M Podcast 1.11.22: Medical ad man David Chapman reflects
MM+M Staff
January 11, 2022
12:54 pm

Ease into the New Year on an entertaining note as David Chapman looks back on an illustrious career in medical advertising.

GSK crowdsources multiple myeloma innovation in new program
GSK crowdsources multiple myeloma innovation in new program
John Newton
January 10, 2022
2:54 pm

The winner of the Think Tank Challenge will receive $100,000 and executional support from the company’s experts.

Shock and applause for Apple Watch’s chilling real-life emergency call ad
Shock and applause for Apple Watch’s chilling real-life emergency call ad
Imogen Watson
January 4, 2022
12:07 pm

The ad uses audio from three emergency phone calls to highlight how the Apple Watch Series 7 with LTE can save lives.

United Brain Association draws inspiration from classic PSA for latest campaign
United Brain Association draws inspiration from classic PSA for latest campaign
Eric Berger
December 17, 2021
9:42 am

How the organization and Crowdiate reimagined “this is your brain on drugs” to explain its mission.

First look: Klick spreads holiday goodwill, in the form of $100 bills
First look: Klick spreads holiday goodwill, in the form of $100 bills
MM+M Staff
December 6, 2021
2:28 pm

For the agency’s annual holiday video, the firm asked employees to make a difference in someone else’s life. The results did not disappoint.

Ad Council: Texas or Tennessee barbecue? Try both once you’re vaccinated?
Ad Council: Texas or Tennessee barbecue? Try both once you’re vaccinated?
Eric Berger
December 1, 2021
11:00 am

The push from the Ad Council is focused on states with low vaccination rates.

With Facebook set to curtail health-related targeting, experts assess pharma brand impact
With Facebook set to curtail health-related targeting, experts assess pharma brand impact
Marc Iskowitz
December 1, 2021
9:36 am

The change may spur advertisers to build their own audiences to engage patients and HCPs on the social platform.

Ad Council takes more serious approach to prediabetes campaign
Ad Council takes more serious approach to prediabetes campaign
Eric Berger
November 19, 2021
9:33 am

The latest prediabetes push takes a more serious tone and guest stars a shark.

Anti-vaxxers hit Tesco Christmas ad with more than 3,000 complaints
Anti-vaxxers hit Tesco Christmas ad with more than 3,000 complaints
Shauna Lewis
November 16, 2021
9:51 am

Backlash against Santa’s vaccine passport exceeds 2020’s most complained-about ad.

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