Advertising

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Dupixent kicks off 2023 as top pharma brand for ad impressions
Dupixent kicks off 2023 as top pharma brand for ad impressions
Jack O'Brien
February 6, 2023
3:37 pm

Dupixent remains a winner not only among its peers when it comes to advertising reach but also for the bottom line of both Sanofi and Regeneron.

BMS’ DTC plaque psoriasis ad debuts during Grammys
BMS’ DTC plaque psoriasis ad debuts during Grammys
Jack O'Brien
February 5, 2023
8:00 pm

The Found It campaign supports BMS’ Sotyktu, a treatment for adults with moderate-to-severe plaque psoriasis.

Two K.C.-based advertising agencies talk merger, healthcare opportunities ahead of Super Bowl
Two K.C.-based advertising agencies talk merger, healthcare opportunities ahead of Super Bowl
Jack O'Brien
February 3, 2023
3:00 pm

By bringing together their sizable set of resources, Walz Tetrick aims to expand its data analytics team as well as its direct and email marketing capabilities.

Viewers react with disgust, confusion over medical debt ad campaign
Viewers react with disgust, confusion over medical debt ad campaign
Jack O'Brien
January 31, 2023
1:00 pm

RIP Medical Debt and GlassView teamed to measure how viewers responded to ads about the national medical debt crisis.

DOJ sues to break up Google’s ad business
DOJ sues to break up Google’s ad business
Jessica Heygate
January 25, 2023
2:05 pm

The U.S. Justice Department calls for Google to be forced to divest DoubleClick and AdX.

Saatchi & Saatchi unveils new twist on ‘Pregnant man’ ad for anniversary of Roe v. Wade
Saatchi & Saatchi unveils new twist on ‘Pregnant man’ ad for anniversary of Roe v. Wade
Shauna Lewis
January 24, 2023
1:00 pm

This is the second time the agency has brought back the famous ad.

Netflix wants ad tier to be ‘as large as Hulu’
Netflix wants ad tier to be ‘as large as Hulu’
Jessica Heygate
January 23, 2023
2:30 pm

Streaming giant is aiming for its ad-supported tier to become a $3 billion business, surpassing more established players.

Study: Drugs marketed in TV ads have ‘low therapeutic value’
Study: Drugs marketed in TV ads have ‘low therapeutic value’
Lecia Bushak
January 19, 2023
4:05 pm

A JAMA report raises questions about the value of the ubiquitous direct-to-consumer spots.

DeepIntent reports growth for fifth consecutive year, boosted by CTV campaigns
DeepIntent reports growth for fifth consecutive year, boosted by CTV campaigns
Lecia Bushak
January 12, 2023
12:08 pm

The company highlighted its 2022 investments in connected TV in an announcement this week.

Netflix’s Jeremi Gorman on forthcoming ad tier innovations
Netflix’s Jeremi Gorman on forthcoming ad tier innovations
Jessica Heygate
January 10, 2023
1:48 pm

Streaming service was one of the most talked about companies at CES 2023.

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