Advertising

All articles by Advertising

The silent exit: Why ageism in advertising continues to force out senior talent
The silent exit: Why ageism in advertising continues to force out senior talent
Rahat Kapur
October 9, 2024
2:05 pm

As adland grapples with an ageing workforce, a new study by the Experience Advocacy Taskforce reveals the exodus of seasoned professionals, driven by age bias and structural challenges.

TikTok launches new measurement and retail solutions for advertisers
TikTok launches new measurement and retail solutions for advertisers
Reem Makari
October 9, 2024
7:00 am

As the social media giant continues to expand its advertising capabilities, new automated solutions from TikTok are set to help brands target the right audiences at the right time.

Skyrizi notches top pharma, Rx brand spot for Q3 2024
Skyrizi notches top pharma, Rx brand spot for Q3 2024
Jack O'Brien
October 7, 2024
3:57 pm

Skyrizi had an estimated national TV ad spend of $93.7 million — the highest amount of any brand in the top 10 during this period.

Is advertising still a viable career for young people?
Is advertising still a viable career for young people?
Matthew Keegan
October 1, 2024
3:00 pm

Campaign explores how an industry reliant on new blood to remain current will need to adapt to appeal to the younger talent it wants.

The politics of trade and its impact on advertising
The politics of trade and its impact on advertising
Ian Whittaker
September 27, 2024
9:30 am

The US-China trade spat is shaking up industries worldwide. With billions at stake, what does it mean for major online platforms in APAC?

SeeHer launches first ad to inspire marketers to more accurately represent women in advertising
SeeHer launches first ad to inspire marketers to more accurately represent women in advertising
Lecia Bushak
September 26, 2024
12:44 pm

The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers.

TikTok is joining the search advertising game
TikTok is joining the search advertising game
Michelle Castillo
September 25, 2024
1:35 pm

Media buyers share the opportunities and challenges ahead for the new product.

Breaking down the implications of Google’s ad tech antitrust trial
Breaking down the implications of Google’s ad tech antitrust trial
Michelle Castillo
September 19, 2024
2:30 pm

What both sides need to argue to win — and the potential ramifications to follow.

Google introduces confidential matching for advertisers
Google introduces confidential matching for advertisers
Reem Makari
September 17, 2024
2:05 pm

Using confidential computing technology, advertisers can now ensure complete data security and privacy.

Skyrizi tops August 2024 pharma TV ad rankings thanks to sports surge
Skyrizi tops August 2024 pharma TV ad rankings thanks to sports surge
Jack O'Brien
September 11, 2024
2:36 pm

Overall, Skyrizi had an estimated national TV ad spend of $32.4 million in August — the highest of any pharma brand on the list.

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