In the minute-long The Lost Bet spot for Lysol, Alex Rodriguez swaps positions with an equipment manager to deal with piles of smelly socks, jerseys and pants.
Discord rolls out rewarded, gamified ads called Sponsored Quests
Starting next week, advertisers can display ads within the social platform and give users gameplay challenges they’ll be rewarded for completing while streaming.
Google maintains that the update is purely definition-based and won’t impact calculation of ad performance metrics. The move comes as the tech giant revealed it blocked or removed over 5.5 billion ads in 2023 for violating its policies.
Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it.
Meta enjoys record adspend while TikTok faces 39% engagement decline