Hall of med-ad legends elects Bernstein, Souza and Schilling to ’21 class
The upcoming class of the Medical Advertising Hall of Fame is set to be inducted at a ceremony next summer.
Advertising
COVID erased $63b in global adspend, and 2021 will only give back 59% of that
The latest forecast from WARC calls for a 10.2% drop in global ad spend in 2020, and the organization says it will take until 2022 to recover to 2019’s level of spend.
Black advertising employees report ‘unsafe’ work environments, survey reveals
Report asked UK and US professionals how industry was responding to Black Lives Matter.
Get ready to find out the most creative agencies of the last decade in global Cannes report
“For the first time this is something that recognizes sustained creative excellence and performance over a longer period of time.”
How global pandemic is pushing Aflac to evolve past talking duck
The insurance firm launches new campaign focused on how it can help consumers in distress at this time and beyond.
Infographic: Most consumers OK with pharma continuing to advertise during COVID-19
A report from CMI/Compas evaluated consumers’ changing habits during the COVID-19 pandemic.
Cannes Lions announces live platform to educate and inspire global creative community
“It’s become clear that creative matters more than ever right now.”
Pharma ad spend 2019: TV drug ad plateau
The data is in for 2019, and we break down the ad dollars being spent in different media and also look at the top brands.
Cannes Lions staff told to WFH as it ponders final decision on festival
A call will be made no later than April 15.
CBD marketers should brace for FTC enforcement action this year: official
The agency is poised to issue injunctions against CBD advertisers for deceptive health claims, an official warned Thursday.
