W2O acquires advertising, medical education firm 21Grams
This is W2O’s fourth recent acquisition.
Advertising
Infographic: Do patients actually watch all those pharma TV ads?
Take a look at data points from two recent studies on the media habits of patients and doctors.
Watch: Martin Sheen rants about drug prices in SingleCare ad
“That’s larceny!” Sheen exclaims upon seeing the cost of his medicine.
Health, pharma TV ad spending stays strong
But TV ad spending in general is set to hit its lowest level in a decade, according to WARC.
Juul suspends product advertising as new CEO steps in
K.C. Crosthwaite is replacing Kevin Burns as CEO.
Allergan brings bipolar experiences to life with out-of-control elevator
Allergan’s campaign for Vraylar portrays the highs and lows of bipolar disorder exactly as patients describe them.
Healthcare ad spend growing slower than rest of industry: Zenith
And TV is losing ground to other media like out-of-home and the internet.
How graphic warnings on cigarette packages stack up around the world
Many countries have implemented rules to make tobacco packaging much less appealing.
Seven takeaways from Zenith’s Healthcare Advertising Expenditure Forecasts
Overall spending increases. Pressure on TV intensifies. Out-of-home seizes momentum.
AARP on its latest drug price campaign: ‘There’s a lot of anger out there’
The organization has fighting words for Big Pharma.
