How graphic warnings on cigarette packages stack up around the world
Many countries have implemented rules to make tobacco packaging much less appealing.
Advertising
Seven takeaways from Zenith’s Healthcare Advertising Expenditure Forecasts
Overall spending increases. Pressure on TV intensifies. Out-of-home seizes momentum.
AARP on its latest drug price campaign: ‘There’s a lot of anger out there’
The organization has fighting words for Big Pharma.
Sex, drugs and off-label advertising
Online prescription startups are operating in a legal gray zone of medical marketing. Could this be the next demonstration case for FDA ad police?
Accenture Interactive buys Droga5, consultancy confirms
The iconic agency will build out the juggernaut’s experience offering.
The voices behind pharma DTC ads bring art to science
Big words and warnings. Not much time. The voices behind pharma ads bring art to science.
Eli Lilly, Johnson & Johnson take initiative, get in front of PhRMA guidelines
Eli Lilly and Johnson & Johnson take the lead on PhRMA’s new guidelines for DTC ads.
Nielsen: Pfizer tops list of biggest pharma advertisers in 2018
The industry spent $6.4 billion on advertising last year, with the bulk going to TV spots.
Expect legislative baby steps, not big leaps on drug prices
Even though both parties agree on lowering drug prices, experts predict changes will be incremental.
Publicis shares crash 12% after creative agencies slump
WPP, Interpublic, and Omnicom also saw stocks slide.
