Eli Lilly, Sanofi and Figs are among the health and wellness brands advertising during the 2024 Summer Olympics in Paris.
Though it hasn’t taken home a monthly title as a top advertising brand this year, Skyrizi recorded an impressions share of voice of 3.96% in Q2.
Two campaigns each took home nine Lions from this year’s award program, leading the pack among stateside contenders.
The chief technology officer at X told WPP’s Mark Read advertisers were ‘insisting on censorship’ at the time that he unleashed an expletive-led response to them.
Verification vendor said it has witnessed a correlation between inflammatory content being spread on MFA sites and the rise of generative AI.
The position is the hot new C-suite job that can pay handsomely, but is it more than just a fancy title? We speak to experts across the region.
WPP’s media investment arm also expects machines to generate more than 10% of total ad-supported content within five years.
For the second consecutive month, Dupixent claimed the top spot, according to data released by iSpot.tv.
Nielsen panel remains primary currency as buyers chart familiar territory.
The work was created by Havas Consumer Health, which launched in February.
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