Advertising

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Ad Council counteracts surge in overdoses with youth fentanyl awareness campaign
Ad Council counteracts surge in overdoses with youth fentanyl awareness campaign
Eric Berger
June 13, 2022
4:55 pm

In 2021, overdose deaths increased by 15% over 2020, according to the CDC.

Report: Viewers prefer connected TV ads to traditional ones
Report: Viewers prefer connected TV ads to traditional ones
Lecia Bushak
June 2, 2022
1:26 pm

65% of respondents said that targeted ads actually improved their watching experience.

Agile goes clubbing in new Twirla spot
Agile goes clubbing in new Twirla spot
John Newton
May 31, 2022
2:52 pm

In its efforts to educate women about the contraceptive patch, the company trades in traditional marketing settings for a dance club bathroom.

Ad Council targets national overdose crisis with new public awareness campaign
Ad Council targets national overdose crisis with new public awareness campaign
Jack O'Brien
May 16, 2022
1:27 pm

The nonprofit is enlisting tech companies like Meta, Google, and Snap to combat the overdose epidemic.

Major ad holding companies to fund staff travel for abortion access
Major ad holding companies to fund staff travel for abortion access
Alison Weissbrot
May 10, 2022
3:00 pm

Three of the ad industry’s largest agency holding companies have revamped their benefits packages to fund travel for women seeking abortions in the US, in wake of the Supreme Court’s leaked memo.

Cerebral, updating its ADHD ads, is hit with a DOJ subpoena
Cerebral, updating its ADHD ads, is hit with a DOJ subpoena
Marc Iskowitz
May 10, 2022
10:08 am

The company, which has revised language in its ADHD ads in the face of scrutiny, said it was subpoenaed last week.

Patients for Affordable Drugs gets back on the air
Patients for Affordable Drugs gets back on the air
Lecia Bushak
May 4, 2022
1:50 pm

The campaign is designed to reignite the push for Congress to lower drug prices.

Q&A: What ads on Netflix could mean for healthcare marketers
Q&A: What ads on Netflix could mean for healthcare marketers
Jack O'Brien
May 2, 2022
4:19 pm

WatchMojo CEO Ashkan Karbasfrooshan discusses the impact that the move to ad-supported models would have on streaming services.

Ads on Netflix and Disney+? Bring ‘em on, healthcare marketers say
Ads on Netflix and Disney+? Bring ‘em on, healthcare marketers say
Jack O'Brien
April 22, 2022
4:09 pm

New ad-supported models potentially represent a huge opportunity for brands in the sector.

6 campaigns that transcend cliché
6 campaigns that transcend cliché
Sarah Jacobson, ceative director, Evoke Group
April 18, 2022
5:30 am

Evoke’s Sarah Jacobson highlights campaigns that defy stereotypes and serve as agents for change.

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