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Ad Council vaccine PSAs encourage parents and young adults to ‘make an informed decision, together’
Ad Council vaccine PSAs encourage parents and young adults to ‘make an informed decision, together’
Sabrina Sanchez
September 21, 2021
1:00 pm

The donated spots aim to get young people educated and vaccinated.

Organon debuts first major PSA campaign
Organon debuts first major PSA campaign
John Newton
September 21, 2021
5:00 am

The Merck spinoff hopes to generate better dialogue around unintended pregnancies.

Sandy Hook Promise shows real gun violence victims who lost their ‘Teenage Dream’
Sandy Hook Promise shows real gun violence victims who lost their ‘Teenage Dream’
Mariah Cooper
September 20, 2021
1:08 pm

The powerful PSA, created by BBDO New York, puts a somber spin on Katy Perry’s hit song.

13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing
13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing
Sabrina Sanchez
September 16, 2021
3:07 pm

Created by the International Alliance for Responsible Drinking, the guidelines would encourage age-gating content and greater transparency.

6 campaigns that unapologetically break tradition and taboo
6 campaigns that unapologetically break tradition and taboo
Marisa Ruglio, Creative director, copy, Y'all
Michael Foster, Creative director, art, Y'all
September 2, 2021
3:45 pm

We salute the spirit of these six in-your-face campaigns that shatter limiting mindsets and longstanding taboos.

Bayer U.S. pharma to in-house digital media buying by mid-2022
Bayer U.S. pharma to in-house digital media buying by mid-2022
Marc Iskowitz
August 23, 2021
1:48 pm

Google’s decision to support cookies on Chrome for another year bought pharma extra time to create alternatives to third-party ad targeting.

A backyard battle
A backyard battle
John Newton
August 17, 2021
5:00 am

Merck Animal Health and Concentric Health Experience turned to humor and a low-fi dog show to highlight a flea-and-tick drug’s benefits.

6 campaigns that educate and inspire
6 campaigns that educate and inspire
MMM Staff
August 2, 2021
12:00 pm

These are campaigns that enlightened, educated and truly inspired people to see the world differently.

First look: Oxbryta spot aims to empower patients with sickle cell
First look: Oxbryta spot aims to empower patients with sickle cell
Marc Iskowitz
August 2, 2021
9:05 am

The spot marks the first branded TV work in the category.

Why Claritin is campaigning to get children outside
Why Claritin is campaigning to get children outside
Laura Entis
July 27, 2021
5:03 pm

The brand is spotlighting the world outside kids’ screens.

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