Xeomin launches campaign to end stigma against anti-aging injectables
Xeomin, made by Merz, is hoping to differentiate itself in a market dominated by Allergan’s Botox.
Advertising
GroupM’s 2019 ad growth forecast slips from $23b to $19b
Stress on the automotive industry coupled with currency fluctuation suppressed predicted figures.
Pharma advertising up 14% across all media in October: Standard Media
National ad spend grew 7% year-over-year across all categories and platforms including pharma in October.
PhRMA spent nearly 10 times 2016’s sum on advertising last year
The group’s lobbying spend also doubled in 2017 as the Trump administration bore down on drug prices.
Personalized point-of-care communications drive awareness, adherence
Aptus Health’s Tomorrow Networks and EngagedMedia focus on point-of-care communications through geo-located advertising campaigns and a real-time mobile messaging platform.
Media agencies are growing as barriers to entry become ‘much higher,’ Publicis Media CEO says
Steve King dismisses fears about in-housing and ‘disintermediation’.
To recruit for clinical trials, throw out the usual ad playbook: study
New research on what attracts patients to volunteer for clinical trials was presented at Digital Pharma East in Philadelphia. The windup: be transparent.
GSK moves global Panadol ad business from Grey to bespoke WPP team
WPP will create integrated campaigns and content encompassing advertising, digital, shopper activation and PR.
Ogilvy turns 70: WPP shop shares how it’s staying relevant
CEO John Seifert and next generation leader Carina De Blois talk about Ogilvy’s future and how it fits into the ever-morphing industry.
