Get ready to find out the most creative agencies of the last decade in global Cannes report
“For the first time this is something that recognizes sustained creative excellence and performance over a longer period of time.”
Advertising
How global pandemic is pushing Aflac to evolve past talking duck
The insurance firm launches new campaign focused on how it can help consumers in distress at this time and beyond.
Infographic: Most consumers OK with pharma continuing to advertise during COVID-19
A report from CMI/Compas evaluated consumers’ changing habits during the COVID-19 pandemic.
Cannes Lions announces live platform to educate and inspire global creative community
“It’s become clear that creative matters more than ever right now.”
Pharma ad spend 2019: TV drug ad plateau
The data is in for 2019, and we break down the ad dollars being spent in different media and also look at the top brands.
Cannes Lions staff told to WFH as it ponders final decision on festival
A call will be made no later than April 15.
CBD marketers should brace for FTC enforcement action this year: official
The agency is poised to issue injunctions against CBD advertisers for deceptive health claims, an official warned Thursday.
Analysts reality-check Dupixent’s ‘megabrand’ ambition
Analysts say the drug’s road to megabrand status may depend on uptake in some rather obscure disease areas.
W2O acquires advertising, medical education firm 21Grams
This is W2O’s fourth recent acquisition.
Infographic: Do patients actually watch all those pharma TV ads?
Take a look at data points from two recent studies on the media habits of patients and doctors.
