The combined entity becomes one of the largest advertising networks in the POC space.
The beverage giant will forgo a big game spot for the first time in 37 years.
The upcoming class of the Medical Advertising Hall of Fame is set to be inducted at a ceremony next summer.
The latest forecast from WARC calls for a 10.2% drop in global ad spend in 2020, and the organization says it will take until 2022 to recover to 2019’s level of spend.
Report asked UK and US professionals how industry was responding to Black Lives Matter.
“For the first time this is something that recognizes sustained creative excellence and performance over a longer period of time.”
The insurance firm launches new campaign focused on how it can help consumers in distress at this time and beyond.
A report from CMI/Compas evaluated consumers’ changing habits during the COVID-19 pandemic.
“It’s become clear that creative matters more than ever right now.”
The data is in for 2019, and we break down the ad dollars being spent in different media and also look at the top brands.
Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more.
OptimizeRx’s Chris DiCostanzo and Rebecca Love explain the value of reaching patients and HCPs when it matters most.
Talking Medicines’ Jo Halliday discussed how the pharmaceutical sector can better understand the voice of the patient.
Learn about Intouch Group’s journey to foster I+D so that its inclusive culture translates into inclusive healthcare marketing.
Any EHR provider delivering a quality solution should be able to answer these six questions.
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