Company: Monthly Prescribing Reference

MPR’s mission is to provide healthcare professionals with concise, up-to-date drug information used at the point of care to aid in making prescribing decisions. MPR develops integrated, multiplatform marketing programs for pharmaceutical sponsors. To do so, we leverage the MPR brand’s 24-year history of delivering important drug information and other clinical resources to over 500,000 clinicians in a timely manner. MPR is the only drug information provider that delivers point-of-care messages across all media platforms: print, web, mobile and desktop. Every digital program includes real-time, comprehensive metrics to measure ROI.

• A new, easier to remember name: www.eMPR.com
• More content: over 3,800 drug monographs, charts, news, new products, sponsored prescribing alerts
• Advanced search function that filters results by relevance, date, therapeutic category, content type and more
• Drug comparison tool that is easier to use and related resources now accompany each drug monograph
• Updated drug fields are highlighted; summary added to updates of each drug
• Links to all recently updated drugs and clinical charts
• Links to the most commonly searched for drugs
• Easier navigation—alphabetical browse index, comprehensive sitemap to all sections of www.eMPR.com and links to our sister publications

• Digital 4-Color Advertising–targeted to Key Words, Section or Subsection 
• eMPR Sponsorships

*Free download from sponsor’s website 

*Sales force delivery on CD-ROM, USB Flash Drive or SD Card

*Integrated message delivery throughout

A major pharmaceutical company was launching a new and innovative treatment option in a crowed therapeutic category. The goal of the launch program was to create an integrated, educational print and digital campaign for multiple target audiences on this new therapy. Specific objectives included:

• Reach all office based PCPs, PAs and NPs and targeted specialists
• Deliver MPR New Product Prescribing Alert
• Deliver CD-ROM with eMPR and product branding by way of sales force distribution
• Create and Deliver MPR branded and clinical Handbook on Specific Therapy
• Deliver an integrated “on and off-line” program
• Provide metrics to determine usage and acceptance of program

MPR developed a successful multi-platform that included digital and print components over the course of the launch period. This MPR branded program met all the client’s core objectives throughout the launch phase. An expanded initiative that builds on the successes of 2008 and incorporates new opportunities is expected to roll out in 2009.