Industry opponents say the end is nigh for pharma's ability to deduct expenses for consumer drug advertising, but those who've found their calling in healthcare comms ought to have something to say about that.
Purdue's decision to pull OxyContin sales reps highlights what has been the biggest part of marketing budgets. Did we just see the tipping point?
It was at an MM&M event back in late 2013 that I got my first glimpse of how this industry feels about big data.
The combined company wields greater power to disrupt brand profits.
Technology like this could expand further to form better collaborations between pharma, payers and organized providers.
Management turnover has brought the opportunity to keep up the pressure.
Merck CEO Kenneth Frazier's exit from a presidential manufacturing council may go down as one of the most principled stands by the CEO of a major U.S. company, let alone a drugmaker.
Our goal is to make gender parity a priority, and to keep our spotlight trained on it.
Welcome to what may be the most comprehensive MM&M Agency Top 100 ever.
To be sure, anything borrowing from the well-known "Keep Calm" genre should not be construed as advice. The doctor is definitely not in.