Company Profile
Haymarket Medical Education (HME) is a medical communications company with more than 20 years of experience in producing top-quality continuing medical education/continuing education (CME/CE) programs. Our initiatives reach the full spectrum of healthcare professionals, including physicians, physician assistants (PAs), nurse practitioners (NPs) and pharmacists. HME delivers educational value by developing enduring relationships with leading clinicians across all disciplines and by producing educational programs that are rigorous and relevant to day-to-day practice.
Services and Offerings
Our nationally recognized CME/CE activities integrate print and electronic media with interactive live sessions for optimal reach and reinforcement to our targeted audiences. Each year HME produces more than 150 educational newsletters, monographs, webcasts, CD-ROMs, slide programs and live symposia. HME’s dedicated teams of education professionals, combine up-to-date and practical information with creative educational tactics and diverse distribution channels. This collaborative approach allows the latest scientific advances to be put to use immediately in the interests of better patient care.
Proprietary Distribution Channels
HME offers a variety of distribution solutions via print or web, ranging from the peer-reviewed JAAPA (Journal of the American Academy of Physician Assistants), to top-tier medical titles such as The American Journal of Hematology/Oncology, Oncology Nursing News, The Clinical Advisor, Renal & Urology News, McKnight’s Long Term Care News and Monthly Prescribing Reference.
In 2009 HME launched mycme.com, an online web portal that offers healthcare professionals free access to CME/CE activities. mycme.com allows visitors to navigate activities by disease, specialty and profession and offers instant grading of post-tests and printing of certificates.
Case Study
In consultation with Boston University School of Medicine, the American Academy of Physician Assistants (AAPA) and Nurse Practitioner Associates for Continuing Education (NPACE), we have developed an integrated series of educational activities designed to improve the ability of primary-care NPs and PAs to screen for common sleep/wake disorders and implement effective management strategies.
Through a series of live meetings and/or web-based teleconferences, primary-care PAs and NPs improved their recognition of sleep/wake disorders and strengthened their therapeutic decision-making for the best care possible for patients.
Another initiative, the irritable bowel syndrome Practice Circles Initiative sponsored by Boston University, helped participants apply what they learned through live meetings and/or web-based teleconferences. The Practice Circle faculty provided diagnostic and treatment plans and procedures to assist them in implementing specific changes and improvements in day-to-day practice, and, importantly, to assess those changes over time.
From the June 15, 2009 Issue of MM+M - Medical Marketing and Media
