Shuffling spend as forces slim down
- Investments in Tablet pc systems for detail reps- whose hiring profile has been upgraded while their numbers are reduced.
- Messaging in non-personal media is now better coordinated with the in person message to create a complete marketing loop
- Open territories, secondary client targets, and pharmacists (who are often left out of the ‘detail loop') are now receiving E media & Virtual details to complete the communication in ways the physician or pharmacist can access on their schedules
- Acceleration of staffing investments in managed care relations as the business of healthcare pay formulas are changing so quickly