A new video-based educational series will aim to tailor content to both patients and physicians, the firms behind the effort say.
The programs will be produced and distributed by online health network Wego Health and video/CME site The Doctor’s Channel. The first programs focus on oncology and have drawn funding from an undisclosed pharma sponsor.
“Patients are using the HCP information on company websites; why not acknowledge the new patient partnership?” said Wego Health CEO Jack Barrette. Dr. Mike Banks, co-founder, The Doctor’s Channel, said that while his site is built for HCPs, “our analytics tell us 10-15% of our viewers are patients.”
From the September 01, 2012 Issue of MM+M - Medical Marketing and Media
