Genentech’s “Question Reality” video is as pertinent as it is powerful. Starting with text on the screen noting that “health inequity is a crisis” and calling on viewers to “change this reality,” the video depicts a young Black girl questioning why she and her peers are treated differently by the medical community. Dr. Pierre Theodore was one of the driving forces behind it, as he has been for many of Genentech’s highly regarded efforts to reverse troubling disparities in American healthcare. He heads up one of Big Pharma’s most robust DEI departments, which prides itself on a multifaceted approach that puts inclusive research at its core. Theodore and his team similarly emphasize the importance of health literacy, external collaboration and access.
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