Influence, especially in a field as wide-ranging as medical marketing, is not readily quantifiable. It’s not easy, or particularly fair, to pit traditional creatives against network builders, data/analytics wonks, regulatory officials and celebrity spokespeople.
But it’s certainly good fodder for debate. And so it was that MM+M’s editors and reporters convened around a conference room table in early January, each armed with a list of candidates. An initial list of 70 was winnowed down to 25 and, well, here we are.
We believe this year’s class of Healthcare Marketing Influencers reflects the shifts in influence that have transpired since we last compiled a similar list in 2020 — witness the expansive range of disciplines, channels and organizations represented by the honorees.
Maybe you’ll agree, and maybe you won’t. We’d love to hear about it either way in the comments.
From the April 01, 2024 Issue of MM+M - Medical Marketing and Media
