Real Chemistry is a technology and marketing juggernaut, generating more than $550 million in North American revenue in 2023. However, there’s a sliding-doors universe in which the company’s growth over the past half-decade was far more modest — and it’s to Jim Weiss’ great credit that he was quicker to seize on trends in agency-world consolidation than most of his peers. Then known as W2O Group, the company was among the first of the independents-with-ambition to secure backing from the private equity realm. This gave it the backing it needed to expand and acquire (highly regarded AI, influencer marketing and med ed firms, among others). In short, Weiss created the marketing blueprint that many others have attempted to replicate.
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