Healthcare Marketing Influencer 25

The Healthcare Marketing Influencer 25 Class of 2024: Mark Cuban

Founder, Cost Plus Drug Company

Jack O'Brien

March 20, 2024

11:00 am

Source: Getty Images.

Whether in the realms of technology, media or sports, Cuban relishes the role of disruptor. So why would his healthcare ambitions be any different? Since launching Cost Plus Drugs two years ago, Mark Cuban has taken his renowned confidence and business savvy to one of the stodgiest industries — and one long hampered by the status quo. The decision to leave the hit TV competition show Shark Tank and sell off a stake in the Dallas Mavericks led many observers to assume Cuban might run for elected office. Instead, he doubled down on his investments in healthcare. His namesake healthcare firm has partnered with a range of distributors and new-age PBMs; it even made a deal to supply Community Health Systems, one of the largest providers in the country, with drugs that are in short supply.

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