The MM+M/Swoop 2024 Healthcare Marketers Trend Report revealed the marcoms tech stack is playing a lead role in engaging physicians, as traditional tactics make way for digital.
Xavier Creative House’s Heather Hunt shares campaigns that saw gains in engagement, satisfaction and loyalty through social listening.
MM+M’s Larry Dobrow explains that COVID will forever be the before/after demarcation line in our lives.
Innovation leads from Novo Nordisk, Takeda and J&J’s JLABS discuss the benefits and challenges of health-tech partnership.
Silvestro shares the challenges of navigating a broken healthcare system, as well as the rewards of mentorship.
We present MM+M’s definitive compilation of the 25 individuals whose work and thinking have outsized impact inside healthcare marketing — and beyond.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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