The volume of health misinformation on social media soared during the pandemic years, but a range of healthcare influencers have taken seriously the responsibility of countering it. Enter Dr. Austin Lee Chiang, a gastroenterologist and endoscopist who alternates his work as a physician with his duties as Medtronic Endoscopy’s first chief medical officer and everything that comes with his side gig as a TikTok healthcare creator. Sharing humorous and smart educational content with his more than 570,000 followers on the platform, Chiang sits at the forefront of leveraging social media to influence healthcare — by educating, boosting public perception of health professionals and ultimately seeking to improve health outcomes. He believes social media literacy should be an integral part of every medical school curriculum: If more physicians were on TikTok, Chiang believes, accurate information would have a fighting chance against the misleading garbage.
Click here to return to the Health Marketing Influencer — Class of 2024 homepage.
