Rosetta is dropping “Wishbone” from the name of its healthcare unit, dubbed Rosetta Wishbone, following the network’s May acquisition by Publicis. Rosetta acquired Wishbone in 2009. Unlike its Publicis siblings Razorfish and Digitas, which have been grouped together in the holding company’s Vivaki unit, Rosetta will function as a standalone.
inVentiv is aligning its Chandler Chicco and Chamberlain Communications units to create a global network of 12 companies and units focused on healthcare clients. High science-centric Chamberlain, with its staff of 60, will continue to operate as a separate business within the company’s global structure. Chandler Chicco Company employees number some 350.
Michel Nakache has been brought on by McCann Healthcare Worldwide as EVP Europe. Nakache replaces McCann employee Mark Worman, who is returning to Australia. Nakache previously held the position of worldwide managing partner, chairman EMEA/APAC, and chairman global brands of Havas Worldwide Health and Euro RSCG Life. The new EVP has more than 30 years of experience in pharma and healthcare communications, on the client and agency sides.
From the August 01, 2011 Issue of MM+M - Medical Marketing and Media
