August 01, 2011 - MM&M - Medical Marketing and Media

Print Issue: August 01, 2011

Agency Business briefs

Featuring news about Rosetta Wishbone, inVentiv, Chandler Chicco and Chamberlain Communications and McCann Healthcare Worldwide

LBi launches digital health shop in US

LBi, a big European indie digital agency network, is opening up a healthcare marketing shop in the US, seeing opportunity in Publicis’ increasing domination of the digital health space.

WEGO Health unveils video network

WEGO Health is launching an ad-supported online video network, dubbed WEGOHealth.tv, that will feature “conversation-style videos” featuring its medical subject matter expert “health activists,” each of whom reaches an audience of more than 15,000 a month.