Euro RSCG Life LM&P is absorbing Cell Division, the digital and life sciences shop formed from last year’s merger of CCG Metamedia and Quicksilver Science. The shop brings LM&P such clients as GE Healthcare, Bausch & Lomb, Serono, Merck and Amgen. “They were on the leading edge of digital,” said Cris Morton, managing director of the Havas shop, “but they also have strong med ed and market development capabilities, which is a nice augmentation to what we provide.”
Publicis Touchpoint Solutions hired Mike Goolsby as VP business development. Previously director of commercial operations for Bausch & Lomb’s North American vision care unit, Goolsby was most recently VP sales at Victory Pharma. He reports to president and CEO Rick Keefer.
Cooney/Waters Group and Vox Collective launched Cultur Health, a Hispanic healthcare communications service, reports PRWeek. “Many Hispanics are largely unaware about their increased risk for chronic diseases, and how these diseases can be prevented or treated,” said Cooney/Waters EVP Fred Lake. “Yet research shows that 80% of Latinos are hungry for information about medical innovation and healthcare.”
From the December 01, 2011 Issue of MM+M - Medical Marketing and Media
