Klick Health is bolstering its presence across the pond with a suite of leadership hires announced Tuesday morning at its Europe, Middle East and Africa (EMEA) hub in London.
Joining Klick EMEA managing director Jennifer Lambert are Ankita Batla, January Coyle, Preeti Moseman, Tara Page, Michael Smith and Adrian Swift.
The 2023 MM+M Agency 100 honoree has been pursuing a global expansion for well over the past year, having named Lambert, the former chief health officer at Wunderman Thompson Health International, to her post in November 2022.
In addition to the London hub, Klick also opened locations in Singapore to serve the Asia-Pacific region as well as Sao Paulo to serve Latin America.
Klick Health CEO Lori Grant acknowledged many other agencies have recently announced expansion plans to the EMEA and other regions around the world, but said what differentiates Klick’s approach is a focus on organizational-wide integration.
“This is about continuing to build out and scale that magic around the world. It’s about that authentic integration that we bring to the table that others simply do not,” she said.
She added that working in medical marketing on a global playing field favors a firm like Klick since it was founded in Canada, itself a highly-regulated country, and has sizable resources to be able to navigate the litany of obstacles that arise in the marketing process across various countries.
With these personnel moves, Lambert is joined by half a dozen marketing and communications veterans to support the agency’s operations in the emerging EMEA market.
Notably, Moseman moves to the U.K. office after two years as creative director at Klick’s New York office, Parge joins Klick following a stint as global director of client engagement at VMLY&R Health London, while Smith is being tapped as science and regulatory director, EMEA after serving at Allergan.
Meanwhile, Swift previously worked as managing partner and EMEA PMO at Ogilvy, Batla spent time at the U.K. branches of VMLY&R Health and WPP’s System Analytic, while Coyle comes to Klick by way of Saatchi & Saatchi Wellness, where she served as SVP, director of engagement strategy.
Lambert said that having this team of experienced leaders and a global model in place can support many more clients with messaging and ads that speak to the issues they’re trying to address.
“What we offer and what our vision is for EMEA is bringing something unique, something that the clients have been looking for that other companies just haven’t been able to bring and that’s talent that can work across borders,” she said.
The EMEA news came out shortly after Klick joined the Healthcare Communications Council, one of the five European Association of Communications Agencies councils. The hires were also announced one day after Klick unveiled its ChatGPT plug-in for U.S. life sciences companies.
To read a January 2024 article about Klick’s EMEA creative lead hire, click here.