Klick Health is getting into the holiday spirit with a twist on the traditional office Secret Santa.

As part of “The Happiest Holiday Video” published Wednesday morning, the 2023 MM+M Agency 100 honoree surprised employees with gifts and trips galore.

Based on responses to the question “What makes you happy?” on the company’s Slack channel, Klick decided to make some of those wishes come true.

Among the presents handed out were tickets to a Broadway show, travel to a Liverpool F.C. match, a family trip to Disney World and a skydiving experience. The three-minute long video shows the stunned reactions of employees who are exhilarated by receiving personalized gifts from the agency. 

Klick typically takes a unique approach to the holiday season with its annual videos. Two years ago, all employees were given a $100 bill with the directive to use it to “#SpreadJoy,” while its “Kindness is Contagious” holiday video received a Webby Award in 2019.

In addition to providing special gifts that make their employees happy, Klick’s chief creative officer Rich Levy told MM+M that the agency made a “sizable” donation to the Make-A-Wish Foundation.  

He said there was a moment of realization among the leadership team that by perusing through the responses to the “What makes you happy?” prompt could offer employees with plenty of memorable experiences.

Levy said one of his favorite wishes granted in the video was providing an employee with travel across the border to shop for snacks at a Trader Joe’s in Buffalo.

Beyond being a pleasant surprise coinciding with the holiday season, Levy acknowledged that providing these gifts also goes a long way to bolstering an organization’s culture and attracting talent. 

“It was fun to see the personality of the individuals and our company through these musings and the things that they wanted to do but never got around to doing,” he said. “We used our budget for our holiday video to make these things come true for our people.”

Of note, MM+M is still collecting holiday cards from healthcare companies and medical marketing agencies. Submissions are due by Friday, December 15 and we’ll publish our favorites on Monday, December 18.