A trio of well-regarded agency veterans have partnered to launch Coefficient Health. Based in New York, the full-service company debuts with 30 people under its roof and assignments from Bayer Healthcare, Agilent Technologies and Gamida Cell.

The three founding partners are Jyothi Chandra, Dave Miller and Frank Nestola. Coefficient Health was spun out from Flywheel Partners, where Miller served as managing partner and Chandra as senior account director.

The two organizations are not formally or informally affiliated, Miller noted. According to the 2022 MM+M Agency 100, Flywheel generated $23 million in revenue during 2021, a 15% jump from the year prior.

Nestola was most recently EVP, growth at Klick Health. Before that, he held executive roles at Area 23, Everyday Health, Pfizer and Sanofi. That client-side experience informs Coefficient’s approach, Nestola said.

“As a client, I always knew when an agency nailed it — and when it didn’t,” he explained. “There’s so much innovation being driven in this world. What’s needed is a different kind of agency built to support the broader life sciences industry.”

Chandra agreed, adding, “We’re flipping the agency model of siloed teams on its head.”

Existing clients have responded positively to the Coefficient model, Miller reported.

“We told them that we’re going to be engaging in things we didn’t do in the past — more market access, more digital,” he said. “The message was, ‘It’s all the stuff you loved, but with that and with different email addresses.’”

As for the Coefficient culture, Nestola stressed the company’s emphasis on mentorship, especially as it pertains to developing well-rounded skill sets.

“The legacy team members who are coming over are saying, ‘The reason I’m here now is because I’m excited about learning multiple disciplines,’” he said. “We want to bring in folks with raw talent.”

“It’s a culture of connectedness and collaboration, which makes us more efficient. That’s partly where the Coefficient Health name comes from,” Chandra added. “We want to be more like the commercial leaders we serve, and we do that by developing our people.”

Miller believes that the Coefficient culture will prove a powerful lure.

“We’ve got a great core launch team; we’re not starting from zero,” he noted. “We don’t need to offer everyone tacos on Tuesday.”