Medical video games company Level Ex is partnering with skincare brand Gladskin to bring interactive games to healthcare providers (HCPs) in an effort to educate them on skin conditions and the science behind endolysin technology.
Level Ex’s latest offering of medical education via video games simultaneously serves as a way for Gladskin to market its new product line, GladskinMD.
One of the video games developed through the collaboration is called Battle of the Biome, which delves into what makes a healthy skin biome and how the biome plays a role in skin conditions like eczema or other inflammatory diseases.
Doctors can also play Battle of the Biome to learn about Gladskin’s endolysin technology known as Micreobalance — which aims to balance out the skin microbiome.
On its website, Gladskin describes Micreobalance as a smart protein — specifically an Endolsyn SA — that protects the skin against “flare-causing bacteria,” creating a “healthy environment for good bacteria to thrive.”
In Battle of the Biome, doctors engage in a strategy game that shows how Gladskin’s endolysins clear up unhealthy aspects of the skin microbiome and help balance biodiversity in the biome. The goal of the game is to reach a healthy skin microbiome that’s protected from atopic dermatitis and inflammatory skin conditions.
“The groundbreaking science behind Gladskin’s endolysin-based products is both fascinating and crucial to medicine’s ongoing quest to understand and protect the human microbiome,” Level Ex CEO Sam Glassenberg said in a statement. “To achieve rapid adoption of this new category of treatments, it is critical that clinicians gain an intuitive understanding of the associated mechanisms of disease and action. Video games are the best solution to achieve this mental model quickly and efficiently at scale, and we are thrilled to be working with Gladskin on this mission.”
Level Ex’s video game technology is helping Gladskin “change the dynamic of how we engage with doctors,” according to Cheryl Barry, VP of healthcare professionals at Gladskin.
“We’ve been looking for out-of-the-box, creative solutions to cut through the clutter and stay relevant with doctors by finding ways to respect their time and time with patients,” Barry said in a statement.
She added that making medical education into video games can make information more accessible to physicians throughout their busy days.
A recent study run by Level Ex found that video games improved knowledge retention, as well as decision-making, among dermatologists. In that study, doctors played a game called Top Derm, to help them learn about skin diseases and hair and scalp disorders.
The study found that physicians were able to play the games during their downtime, and learn more about certain medical topics during times they normally wouldn’t.
