Memorial Sloan Kettering Cancer Center has unveiled “Cancer Care Can’t Wait,” a campaign urging patients to continue their treatment regimens despite concerns about susceptibility to COVID-19. In the first spot, the hospital stresses that its facilities are safe and that its care is necessary and administered by experts. 

MSK partnered with marketing shop Known on the campaign, which showcases the tagline “Always here. Always will be,” Campaign assets feature imagery of MSK doctors, nurses and staff, all of whom are masked.