Coronavirus Briefing: Chasing the wave, celebrity COVID campaigns, masks and mass transportation
This week’s Haymarket Media Coronavirus Briefing is 1,135 words and will take you six minutes to read.
COVID-19
Herd Immunity 101: Explaining vaccination effectiveness to patients
Detailing the importance of immunization and clarifying the concept of herd immunity to patients is a worthwhile conversation at any time but especially relevant in the COVID-19 era, rife with an abundance of information and misinformation.
Stalled HHS coronavirus ad campaign sought to capitalize on star power, but public-health push came too late
The Department of Health and Human Services drafted public health officials and celebs to push a “defeat despair” message. But if this qualifies as an embrace of science, it’s too late.
Five things for pharma marketers to know: Monday, October 19, 2020
More than 25% of state legislators have accepted campaign contributions from pharma since 2019; Pfizer won’t seek emergency authorization of COVID vaccine until late Nov.; Study: Remdesivir failed to prevent deaths from virus.
Arthur Sadoun on out-performing rivals, ending salary cuts and a second COVID wave
Publicis chief talks to Campaign after better than expected Q3.
Coronavirus briefing: Looming lockdowns, words that matter and the world’s last COVID-free continent
This week’s Coronavirus Briefing is 1,461 words and will take you seven minutes to read.
NPs, PAs are calling on marketers to adjust educational, promotional pitches
Amid the pandemic, nurse practitioners and physician assistants have seen their practice authority surge. They’d like marketers to adjust their educational and promotional pitches accordingly.
Coronavirus Briefing: No vaccine anytime soon, satisfaction with telemedicine falls, COVID Compliance Officers emerge
This week’s Haymarket Media Coronavirus Briefing is 1,143 words and will take you six minutes to read.
First Look: Memorial Sloan Kettering debuts campaign urging continuity in cancer care
New ad addresses the second public-health crisis of skipped treatment
‘Hair and makeup may not be available:’ Inside the COVID-era Sunovion/AbelsonTaylor shoot for Latuda’s ‘Real Expressions’
Shot during the pandemic by talent in 17 “quarantine pods,” the spot represents a triumph of logistics and perseverance under challenging circumstances.
