In one month’s time, Netflix’s hit show Bridgerton will return for its third-season and Flonase is ready for it.

Ahead of the show’s highly-anticipated return after a two-year hiatus, the allergy relief brand from Haleon is teaming with production company Shondaland to cheer on #TeamPolin.

No, that’s not a misspelling of pollen as the season kicks into high gear during spring. #TeamPolin refers to the portmanteau of Bridgerton’s main characters: Miss Penelope Featherington and Mr. Colin Bridgerton.

The partnership launched with a video featuring the two stars and their friends enjoying a stroll through the garden before being overcome by a sneezing fit brought on by pollen in the air.

To escape the eye-watering, sniffly scene, the group heads to a local apothecary, where are receive Flonase to treat their symptoms. 

The ad closes with a text card that reads: “There’s only room for one Polin in the Ton”

The two brands co-created the content that is rolling out across digital and social media channels ahead of the season three premiere on May 16. There are also plans for additional content produced through the partnership and distributed during the season on both the Shondaland and Flonase social media accounts.

“Bridgerton has such an incredibly engaged audience and we are constantly looking for ways to deliver fun and delightful moments,” Chris Diiorio, chief marketing officer at Shondaland, said in a statement. “Partnering with Flonase on this campaign provided the perfect, unexpected collaboration that celebrates ‘Polin’ season.   

Taking a humorous approach to medical marketing is nothing new for the Flonase team, which often uses a lighter tone when advertising to consumers. This has been especially true since the prescription drug became available over-the-counter in 2015.

Just last year, the brand rolled out its Allergic to Love campaign, a 12-minute take on a dating reality show hosted by TV personality Jennie Mai.

Now, the brand is moving from a spoof on reality programming to a punny, tongue-in-cheek spot centered around a scripted show.

“We are thrilled to be partnering with Shondaland for this Bridgerton spot in anticipation of the upcoming season,” Tish Tillie, brand director for Flonase at Haleon, said in a statement. “While Flonase unfortunately wasn’t around during the Bridgerton era, we’re here today to remind allergy sufferers that with Flonase 24-hour allergy relief spray, the only pollen they need to worry about is ‘Polin’ – Colin and Penelope.” 

For an April 2024 article on how Flonase forged a Bridgerton connection for ‘Polin’ ad campaign, click here.